About me
I’m a product designer at Shell, building intuitive digital experiences for a net-zero future. ⏩️
What began as a pursuit to deeply understand people and devise tangible solutions, evolved into a career driven by passion. In my journey so far, I’ve managed diverse projects, from web platforms to mobile applications for businesses of all sizes, working with global brands in the Energy, Finance, Supply Chain, Aviation, Retail, Logistics, Telecom, and IT industries.
My versatility shines in applying human-centered design principles and working across the product cycle - from roadmapping, user research, rapid iteration, prototyping and designing intuitive UIs to production. As a product designer, I excel in effective communication and collaborating with cross-functional teams in agile environments, solving complex problems to enhance people’s experiences and drive business outcomes.
Before diving into experience design, I worked as a communication designer in advertising agencies, shaping brand identities and ad campaigns. I hold a master’s degree in new media design from the National Institute of Design. This diverse background contributes a unique skill set and perspective to my work.
Beyond work, I enjoy exploring global cuisines, admiring sunsets, doodling visual puns, and watching animal documentaries.

Core principles 🔑
that I firmly believe in and apply to my work.
01
Putting people first 👥
Understanding people’s emotions, behaviours and jobs-to-be-done is essential for successful design. My unwavering commitment is to empathise with users and create experiences that truly resonate with them.
02
Going one better 💪🏼
Embracing the Kaizen approach, I continually refine my work, with small yet significant enhancements, ensuring alignment with evolving user expectations, changing contexts, and industry standards, continuously striving to raise the bar.
03
Lifelong learning 📚
Dedicated to continuous growth, I actively pursue challenges to enhance my skills. I invest time in training, exploring new methodologies, reading blogs, and participating in conferences and meet-ups.
Speaking and writing
I’m grateful for the opportunity to share my learnings through talks, interviews, and articles. 💬 It’s a privilege to contribute to the design community
by reflecting on my journey. 🫶🏻
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Enhancing customer experience through digital innovation - Shell, 2023
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Designing for the today and tomorrow of energy - UX Live, 2022
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Sharing my journey in design with Utham Reddy, Chief Product Officer at Credit Saison - Product Series, 2022
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Telling compelling stories through your portfolio - College of Fine Arts Karnataka Chitrakala Parishath Bangalore, 2021
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The recipe for an effective landing page - Credit Saison, 2020
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Design consistency in enterprise products - UX Collective, 2020
Awards and recognition
Recognitions and honours, I've received along my career path. 🏅
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International Customer Experience Awards (ICXA) Gold for Best CX Solution of the Year - Avelia, 2023
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Shell SVP CIO Award for growing trust in the Shell brand - Shell Supplier Energy Transition Hub, 2022
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Shell VP CIO Award for Learn Continuously - Shell Supplier Energy Transition Hub, 2021
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Tata Elxsi Customer Appreciation Award - Shell Scan & Go, 2019
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Shell Achievement, Dedication and Excellence Award - Shell Scan & Go, 2019
Let’s connect and bring impactful ideas to life